Real estate photography can have a huge impact on your marketing efforts. Here are a few reasons to consider it for your real estate business.
They say a picture’s worth a thousand words. When it comes to real estate marketing, the right pictures can be worth thousands and thousands of dollars. In today’s digital world, photography has become one of the most powerful tools in your real estate marketing arsenal. High-quality photos create interest and can drive more potential buyers to your property. Not convinced yet? Let’s take a closer look at how real estate photography can take your marketing efforts to the next level.
The Right Photos Make a Great First Impression
When you go to a job interview or an exciting first date, you probably take great pains to put your best foot forward. You iron your shirt, comb your hair and double-check to make sure you don’t have spinach in your teeth. You know that making a great first impression matters, so you should also know it matters even more when selling a property.
Professional photos help your property make the right first impression on potential buyers. According to The National Association of Realtors, 90% of homebuyers look at homes online at some point in their search. Photos that stand out have a better chance of attracting potential buyers and encouraging them to come to take a look at the property in person. Folks browsing homes online will likely click past listings with dull, few, or no photos at all.
Homes With Great Photos Sell Faster and for More Money
Nobody wants their property to sit on the market for months or even years, but that can happen without quality photos. A study by RISMedia found that homes with quality photos in their listing sell 32% faster than homes that lack compelling imagery. They also found that homes listed with professional photos sold for $3,000 to $11,000 more than homes without good images.
The same study found that more photos can bring even better results. According to its findings, a home with just one photo in the listing spends an average of 70 days on the market. However, homes with 20 or more photos in their listings spend an average of 32 days on the market. Listings that feature tons of photos give potential buyers a sort of virtual tour of the property and help them imagine themselves and their families enjoying the space for years to come. When it comes to listing photography, more is more.
Real Estate Photography Creates an Emotional Connection
To many buyers, choosing a home can be a very emotionally-charged process. Potential buyers find themselves in the midst of a high stakes decision, searching for a property where they may potentially spend the rest of their lives. Many buyers hope to find “love at first sight” in a property. That’s where real estate photography comes in.
High quality, well-staged, and creative images spark an emotional connection in potential buyers. Before a buyer ever sets foot on your property, the right image can make them feel predisposed to love what they see. Photos that show your property in its best light go a long way to foster this sense of connection and desire.
As you assess your real estate marketing strategy, don’t neglect professional real estate photography. Photos help your property make the right first impression, sell faster, and establish an emotional connection in potential buyers. Blurry iPhone photos won’t cut it in today’s market. As consumers get increasingly Internet savvy, quality photos will matter more and more.