As with any business, running a golf course has its ups and downs. Depending on the local climate, the weather can play a big role in how busy a course is. A shifting demographic can also affect business, as people in the area who play may move away or become unable to play. To attract more customers, try to keep the golf course in good shape, implement online booking, and consider relaxing the dress code.
- Maintain the Course
There is bound to be some wear and tear from customer use on a golf course. Make sure that any divots are filled promptly, and the grass is clipped and kept free from weeds. Water hazards should be clean and not have a bad odor. Contact a company about aquatic weed control if unable to keep the water in good condition.
- Implement Online Booking
Many customers are used to going online to find activities and create reservations. Make it easy for clients to book a spot from anywhere. This will help save time for them and free up staff members who would ordinarily be stuck on the phone booking time slots. Just make sure that the program used to create reservations is compatible with all devices, as many people use their smartphones almost exclusively.
- Reconsider the Dress Code
Golf courses are known for imposing a strict dress code that must be observed by visitors. As younger generations look for new hobbies and interests, they may be turned off by the uniform. To attract a younger demographic, consider relaxing the dress code standards so that people are able to play in whatever they feel comfortable in.
Trying to earn loyal customers does not have to be difficult. Many people love playing golf and there are many aspects of the game that can appeal to a broad group of people. Be flexible and creative when figuring out how to increase business.